The Ultimate B2B SaaS Marketing Funnel Metrics Template
- souladvance
- Jul 2
- 2 min read
Updated: Jul 3
Frustrated by scattered KPIs? Grab our one-sheet Excel dashboard that captures every key metric—from visitor-to-lead all the way to closed-won—plus fresh 2025 conversion benchmarks.
Why a Unified Funnel Dashboard Matters
Marketers who track full-funnel KPIs in a single view grow revenue 23 % faster than those juggling siloed reports. 42dm.net
Boards no longer ask for “vanity” numbers; they want CPL, CPO, CAC and benchmark context at a glance.
What’s Inside the Workbook
Sheet | What You Get |
README | Quick-start guide in plain English |
Glossary | Friendly definitions for 23 KPIs |
Data | Paste raw CRM & ad exports—no re-formatting |
Metrics Calc | Auto-calculates CPL, CAC, Speed-to-Lead, email engagement & more |
Dashboard | Region + channel pivots & 12-month sparklines |
Regional Benchmarks | Latest 2025 ranges for NA, EMEA, MENA, APAC & LATAM (see sample below) |
Pro tip: Built in Google-Sheets functions (QUERY, SPARKLINE) migrate flawlessly—just upload and go.
Sample Benchmarks You’ll See Inside
Metric | NA | EMEA | APAC |
Visitor → Lead % | 1.2–1.5 % | 1.0–1.3 % | 1.0–1.2 % |
Cost per Lead | $250–450 | $200–350 | $120–260 |
Opportunity → Won % | 18–28 % | 15–25 % | 18–26 % |
Benchmarks aggregated from First Page Sage, 42DM, and SaaS Barometer 2025 studies. 42dm.net
How to Use the Template in 10 Minutes
Download the file and open in Google Sheets or Excel.
Head to the Data tab → paste last quarter’s CRM export under the headers.
Watch the Metrics Calc sheet populate CPL, CPO, CAC, Speed-to-Lead and more—no formulas to touch.
Flip to Dashboard for auto-generated region & channel summaries.
Compare your numbers against the Regional Benchmarks tab to spot bottlenecks fast.
Ready to Level-Up Your Reporting?
Zero email gate. Just a clean spreadsheet you can start using today.
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