The Ultimate B2B SaaS Marketing Funnel Metrics Template

What’s Inside the Workbook

​Pro tip: Built in Google-Sheets functions (QUERY, SPARKLINE) migrate flawlessly—just upload and go.

Sample Benchmarks You’ll See Inside

Visitor → Lead %

Cost per Lead

Opportunity → Won %

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Benchmarks aggregated from First Page Sage, 42DM, and SaaS Barometer 2025 studies.